Apple may observe Google into the screenless health tracker race

Screenless health trackers are having a second this yr, and Apple reportedly doesn’t wish to sit this one out. The corporate is claimed to be growing a brand new well being and health tracker with out a show, which might nearly actually rival WHOOP and the Google Fitbit Air.

Based on Bloomberg’s Mark Gurman, Apple has been exploring the thought for a number of months and is now growing prototypes. The undertaking is claimed to be nonetheless in its very early phases, with Apple not but deciding whether or not to launch the gadget. Bloomberg’s sources say it most likely wouldn’t arrive earlier than 2028, if in any respect.

The prototypes reportedly encompass a skinny cloth band and a sensor-equipped computing module, with no display in sight. That may make it a really totally different proposition from the Apple Watch collection, buying and selling apps and notifications for a extra stripped-back give attention to well being and health monitoring.

Google launched the $99 Fitbit Air earlier this yr, providing a equally light-weight, screenless method to passive well being and health monitoring. The Luna Band additionally just lately started delivery worldwide for $149, becoming a member of WHOOP and Garmin as a part of the rising variety of screenless choices.

Bloomberg says the potential tracker has attracted explicit curiosity from Apple Government Chairman Tim Prepare dinner and providers chief Eddy Cue, with members of Apple’s Imaginative and prescient {hardware} staff additionally concerned within the early engineering work. However even should you like the thought of an Apple-branded screenless tracker, you most likely don’t want to start out saving simply but.