Apple is within the strategy of growing a brand new screen-less health tracker that may put it into competitors with Whoop — the health tech agency whose valuation just lately crested $10 billion.
Bloomberg studies that the iPhone maker is presently engaged in a “know-how investigation” — which, simply because it sounds, is an exploratory effort to resolve whether or not it is going to totally develop a product and launch it. Various prototypes have been developed across the merchandise, the outlet notes.
The system — which is described as “a skinny material band with a sensor-equipped computing module” — wouldn’t be launched till no less than 2028, Bloomberg mentioned.
It’s value noting that Apple already sells a health tracker within the type of its Apple Watch (the wearable data exercises, coronary heart charge, sleep, and different classes). Nonetheless, the brand new type issue sounds comparatively just like Whoop, which sells easy health bands that the corporate says can observe quite a lot of well being metrics.
TechCrunch reached out to Apple for extra data.
The report arrives at a time when Apple is in a interval of transition. Tim Cook dinner stepped down from his place as CEO in August to now act as govt chairman, as new CEO John Ternus took the wheel. The corporate has additionally confronted headwinds on account of rising prices from a reminiscence scarcity. Regardless of this, it has promised a slate of latest gadgets, together with a brand new foldable cellphone, new tablets, and a brand new MacBook Professional. In the meantime, it’s engaged in litigation in opposition to OpenAI, which it has accused of commerce theft, because the battle to construct the very best {hardware} for the AI age continues.
